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OUR SERVICES

Branding
& Creative

Starting from scratch or wanting to rebrand? We will help solidify your messaging across every touchpoint and build a brand that is true to your practice.

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Branding

Branding & creative

More than just a pretty logo

Branding isn't just about looking good – it's about driving lasting results. Patients are more empowered than ever, making the benefits of healthcare branding clear. A powerful brand can help your practice attract new patients, build trust and loyalty, and set you apart in a crowded and competitive market.

Branding & creative

Our key focuses include...

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Brand Strategy

We work with you to understand your business goals, target market, and competitive landscape to develop a strategy that positions your brand for success.

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Visual Identity

We create visual elements, such as the logo, colour palette, and typography, and guidelines for how the brand should be used across different mediums.

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Brand Messaging

We strategically craft a compelling brand story and creating messaging that effectively communicates the brand's value proposition and ensures brand continuity.

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Digital Design

We design digital ads, social media posts, email templates, and other digital elements that that align with your brand and drive conversions.

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Print Materials

We design various print materials such as brochures, business cards, flyers, and posters that feature the brand's visual elements, messaging, and identity.

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Rebranding

We help to re-position an existing brand, to align with changes in target markets, products or services, or a company's overall strategy.

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Frequently Asked Questions

What is healthcare branding?
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Healthcare branding is the process of creating a recognizable identity for a healthcare organization, which helps shape perception among current and prospective patients. It involves creating a meaningful connection between the organization's mission, vision, and values and the patients it serves. It is not just about creating logos, taglines, or specific brand messaging, but also encompasses the organization's reputation and how it is perceived in the marketplace among healthcare professionals. Ultimately, healthcare branding is about building trust with patients and other healthcare experts.

How long do branding projects typically take?
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The duration of our branding projects can vary depending on the specific criteria and complexity of the project. Typically, a full branding project or rebrand can take anywhere from 6 to 8 weeks. However, in some cases, it can take up to 6 months. At Cura Marketing, we work closely with our clients to understand their specific needs and tailor the project timeline accordingly.

What happens after the brand work is done?
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Once the healthcare branding project is complete, our team will provide you with a comprehensive package of brand assets, including brand guidelines, messaging, and a positioning statement. These tools will enable you to effectively communicate and promote your new brand within the healthcare industry.

As a full-service healthcare marketing agency, Cura Marketing offers additional services, such as Website Design, SEO, and Paid Advertising to help showcase your brand and grow your practice.